#22 How To Use Year End Holiday Cheer To Re-Engage Old Sales Prospects

In this episode we discuss how you can use the next three weeks and build trust amongst old cold prospects that you were in touch with earlier this year.

A few key B2B prospecting strategies you will learn: 

• How a year end holiday letter can build trust among old prospects 
• Why you shouldn't send the generic "holiday email" to all your prospects 
• How we can use this time to be genuine, show we care and serve our prospects. 

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