B2B Sales & Entrepreneurship - Two Cents Worth

#52 The Power of Defining Your Category in Entrepreneurship and Sales - Featuring, Graham Brown

November 01, 2021 Episode 52
B2B Sales & Entrepreneurship - Two Cents Worth
#52 The Power of Defining Your Category in Entrepreneurship and Sales - Featuring, Graham Brown
Show Notes

Do you ever wonder how you can stand out more when it comes to your industry? Well, if so, this is the episode for you. I had the great chance to speak with Graham Brown, who's a master storyteller, someone who has vast experience in sales and marketing and someone who knows what it takes to help you stand out by creating content, having a strong personal brand and making sure your story has intention behind it.

A few things you will learn from this show: 

  • The importance of defining your category when it comes to your sales process 
  • How podcasting can increase your authority as a thought leader
  • How to leverage content and thought leadership for your sales process

If you're interested in learning more about Graham, which I HIGHLY recommend, check out his company and connect with him on LinkedIn below. 

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