B2B Sales & Entrepreneurship - Two Cents Worth
If you're an everyday entrepreneur or sales professional, this podcast will speak to you. On this show we give you actionable strategies and tips that will help you increase your bottom line revenue in your business and help you crush your sales goals. All roads in entrepreneurship leads through sales - and having a strong grasp on all that goes on in the B2B sales world, along with the everyday business world is critical. So, if you're a top performer that's interested in entrepreneurship, cold prospecting, selling bigger and better deals, along with hearing sales war stories, you're in the right place!
B2B Sales & Entrepreneurship - Two Cents Worth
#39 Stop Selling "Benefits" and "Features" To Your Prospects
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AgencyFlare
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Episode 39
In this episode we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backwards at first, but when it gets broken down, you will quickly realize how leading with "benefits and features" is killing deals for you.
In this episode you will learn:
- Why you should never start off talking about your products benefits and features
- What prospects actually care about. It's not what you think
- Why all great sales calls should be interviews
- How to implement a more relational approach with your cold prospects.
If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.
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